Ron Johnson, over at Apple, is now taking the ceo position at JCP beginning Feb. 1st.

JCP shoppers are excited.

Beginning Feb. 1st, a new marketing strategy will be implemented at JCP.
Instead of all these constant sales and coupons that are driving people nuts,
they will have monthly long values, and more.

Ron talks about the 'town square' implementation at JCP. He says that it's
going to change the way people truly shop online.

It really sounds very interesting. And something to keep an eye on in regards
to his marketing strategies and how the stock plays out.

PS. JCP is JC Penneys department store

I cannot remember where I heard about this but I heard that every thing would be 40% off all the time which makes sales and coupons unnecessary but I could have sworn I was dreaming so thinking it may have been on tv while I was almost a sleep or just waking up...LOL!

Heather

I've been saying for a long time 'I AM SO SICK OF THE BEST SALE OF THE YEAR EVERY DAY' lol

I think it actually belittles the consumer because we know that the actual price of items are always
going to be marked down or always going to go on sale every other day or we're always going to have
a discount code or coupon.

I laughed when I saw their commercial of the mailbox opening with thousands of coupons/sales flyers coming
out of the mailbox.

There's got to be a large cost for printing all that junk. So why not just set the price at what it should
be instead of all the other junk they do in regards to big sale day and coupons/discounts codes, etc.