Ron Johnson, over at Apple, is now taking the ceo position at JCP beginning Feb. 1st.
JCP shoppers are excited.
Beginning Feb. 1st, a new marketing strategy will be implemented at JCP.
Instead of all these constant sales and coupons that are driving people nuts,
they will have monthly long values, and more.
Ron talks about the 'town square' implementation at JCP. He says that it's
going to change the way people truly shop online.
It really sounds very interesting. And something to keep an eye on in regards
to his marketing strategies and how the stock plays out.
PS. JCP is JC Penneys department store