BouldRake wrote: Disposable income can be estimated along age lines. Historically, young adults have the most disposable income, and recently, people aged 65+ (in the UK, I think it's a bit younger in the US, but don't know exactly) have the most disposable income. Therefore, more products are targeted at these age groups than others. I wouldn't be at all surprised if everyone in any other age group has fewer surveys than those in these age groups.
I'd have to say it is very different in the US.
I think the opposite is true here. The younger population and I am referring to people that
are around 20 to 40 years old. The ones that have families, go to work every day, are not
going to have much disposable income. By the time all is taken from their pay check (tax's),
including rent or mortgage, gas and vehicle maintenance, utilities, ....... and then food and
clothing, there is not much money left to dispose of.